With regulation biting at the heels of us all, aiming to protect the consumer from SMS fraud, how are we as an industry going to lead the way? To build trust everything has to work properly across the ecosystem and there is a lot the SMS industry can learn from how the voice sector has handled their fraud issues.
In this Mobile Ecosystem Forum discussion, the panel members debated best practice, how the industry needs to lead or be led, and how the consumer must be put at the forefront of our decisions to ensure the future of the SMS industry.
Panel Members were:
- James Williams, Director of Programmes – MEF
- Eli Katz, Founder & CEO – XConnect
- Fabio Bottan – Senior Messaging Specialist – Arelion