How Gamma Deployed XConnect's Global Number Intelligence to Enhance its Business Messaging

Gamma Communications plc (Gamma) is a leading technology-based provider of communication services with over 20 years’ experience in the telecoms industry. It provides straightforward cloud communication and collaboration services for business and channel partners, underpinned by a robust, secure network.

One of the services it offers is a suite of cloud mobile numbers, but it was facing challenges around the industry recognising the Gamma number ranges when routing messages, due to its status as an MVNO.

The Challenge

Gamma is an MVNO and hosts and provides number ranges to multiple providers. That means the ability for the market to route directly to Gamma for termination was often compromised due to traffic being sent to the network of record. That resulted in a higher than acceptable level of messages failing to be delivered

The Solution

XConnect quickly integrated Gamma’s cloud mobile number ranges within its global datasets, ensuring that anyone querying XConnect’s data received the correct routing instructions. This ensured maximum accuracy and reliability for any inbound SMS messages to Gamma’s customers and an optimised experience for their end-users.

“The messaging industry is experiencing huge growth and telecoms players need be prepared to meet their customers’ changing requirements. Having seen exponential growth on our Cloud Mobile product since its launch several years ago, we needed to ensure that the service was the very best it could be, given the mission critical nature of the service we provide and the high-profile nature of our customers. By working with XConnect, we can ensure that they are benefitting from a database that is continuously updated and cleaned for maximum efficiency,” said Mike Mills, Director of Cloud & Infrastructure Partners at Gamma.

Steve Lowe, Mobile Product Director at Gamma added, “We are constantly looking for new ways to innovate our offering to deliver greater value in our target markets. XConnect’s solution enables us to drive growth and control of our messaging services with confidence and ease.”