Hidden Costs are Hurting Big Tech: How Artificial Inflation of Traffic is Increasing Fraud Losses for the World’s Biggest Businesses
Big Techs are the most powerful companies in the digital space. Yet, the massive reputation of these tech giants is putting them at the top of the target list for bad actors, causing them to lose millions to fraud every year – one example of this is artificially generated voice and messaging traffic.
According to the Communications Fraud Control Association (CFCA), fraud costs global telecom companies $39.8 billion in revenue losses a year!
Artificially generated traffic, which is considered part of Artificially Inflated Traffic (AIT) is a growing factor contributing to these losses and a challenge that is continuing to impact more contact centres.
To stay ahead of evolving Artificial Inflation of Traffic (AIT) tactics, tech giants need to find a way to rapidly pre-validate the numbers. This is not only to reduce fraud, but to build and retain trust to ensure the telco ecosystem can continue to grow to benefit end users.
To read more on the challenges facing the Big Techs and how we can help minimise the opportunities for fraud, read our new whitepaper "Hidden Costs are Hurting Big Tech: How Artificial Inflation of Traffic is Increasing Fraud Losses for the World’s Biggest Businesses" in full, follow the link below:
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