Digital Commerce with Precision: How Clickatell Ensures Accurate SMS Delivery with Xconnect’s Number Portability Query
Clickatell is a global leader in chat commerce, helping brands transform everyday conversations into powerful digital commerce experiences.
Clickatell is a global leader in chat commerce, helping brands transform everyday conversations into powerful digital commerce experiences. 25 years ago, Clickatell created the world's first commercially available SMS API, enabling computers to send text messages to cell phones. Today they power the delivery of billions of messages for leading consumer brands worldwide, connecting businesses with their customers across the globe.
With an AI-powered platform enabling secure, personalized, and app-free interactions on messaging channels like WhatsApp, iMessage, and SMS, Clickatell makes it easy for customers to connect, interact, and transact with businesses, in-channel and in real time.
By uniting customer engagement, service, and payments in a single chat thread, Clickatell empowers businesses to drive revenue, reduce costs, and build long-term loyalty, while improving customer engagement and satisfaction. From banking and retail to airlines and telecoms, Clickatell helps forward-thinking brands meet their customers where they already are and deliver outstanding service with every message.
The challenge for all messaging aggregators is how to route messages to the right network, first time, and as quickly as possible. Sending to the wrong network can incur charges or delays which are not acceptable to enterprises that are trying to communicate with their customers.
Eight years ago, Christiaan Louw, Senior Partnerships Manager at Clickatell was tasked with finding a high-quality Mobile Number Portability (MNP) solution that would keep costs down and support them in delivering an exceptional SMS service to their customers. He approached XConnect and still uses its service today.
About XConnect’s NPQ Solution
Over 100 countries have implemented Mobile Number Portability and in many, over 40% of numbers have been ported. So, for advanced traffic routing, delivery and billing you need to know where your messages are going. XConnect provides global number portability across 238 territories through a low latency, configurable query service to enable messaging aggregators to route, rate and validate their traffic for accurate, fast delivery.
Why Choose XConnect?
We have the largest and most trusted data sets in international telecoms and are continually refining them to ensure absolute accuracy.
We have 20 years’ experience in successfully using data to solve a range of carrier and operator challenges.
We are solely focused on making it simple to use telecoms data in your operations with an agile, collaborative and consultative approach.
The industry comes to us when they need to publish changes as they know they can depend on us having the latest information on demand. We even helped the industry handle large scale routing and number range ownership adjustments such as mergers and MVNO hosting changes.
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